Company: Fairland (Chinese OEM baby trolley manufacturer)
Challenge: Re-positioning to a leading domestic brand, Inspiration by American brand value visibility.
Solution: Creation of a New brand DNA, Brand book, Tagline and Elevator pitch:
”We design fashionable, comfortable and qualitative products for carrying parents and their babies” 2013.
*Design in cooperation with Ms. Mylene Bonjeant & execution by Studio ORIT Chen Zadok