Fairland New DNA

Company: Fairland (Chinese OEM baby trolley manufacturer)

Challenge: Re-positioning to a leading domestic brand, Inspiration by American brand value visibility.

Solution: Creation of a New brand DNA, Brand book, Tagline and Elevator pitch:

We design fashionable, comfortable and qualitative products for carrying parents and their babies” 2013.


*Design in cooperation with Ms. Mylene Bonjeant & execution by Studio ORIT Chen Zadok